Human-Centered Design Services

Design-led strategy, innovation and experiences

We use human-centered design and design thinking to create innovative solutions that improve how people live and work.

Our Approach

What is Human-Centered Design?

Human-centered design is a mindset and a creative approach to problem-solving.

A human-centered design approach starts with having deep empathy for people you’re designing solutions for. It involves understanding human needs, desires and behaviors and then coming up with desirable, innovative and creative solutions that are also feasible from an engineering standpoint while also being financially viable.

Human-centered design approach focuses on:

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    The needs of people
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    The possibilities of technology
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    The requirements for success

Our Service Capabilities

Design Research & Usability Testing

Using various research methods, we gain a deep understanding of customer needs, behaviors, their context of use and the overall ecosystem. After analyzing both qualitative and quantitative data, we synthesize insights that inform the design process for products and services.

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    Competitive Analysis
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    Data Analytics & Trends
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    (Remote) Usability Testing
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    Field Studies & User Interviews
Business Design & Innovation

We use a design-led, human-centered approach to innovation. By applying the principles and practices of design in a business context, we help organizations create new value and new forms of competitive advantage by the integration of customer empathy, experience design and business strategy.

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    Business Case
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    Brand Strategy
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    Product Roadmaps
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    Organizational Design

Service Design & Customer Experience

Creating a great customer experience involves designing services that ensure a seamless, consistent and engaging experience across all possible channels and touchpoints – integrating backend business processes, technology-enabled systems and well-designed customer-facing interfaces.

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    Stakeholder Workshops
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    Personas & Usage Workshops
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    Customer Journey Maps
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    Service Blueprints
Digital Product Design & User Experience

Crafting digital products, applications and interfaces – ranging from AR/VR experiences, wearable device apps, mobile apps to websites, enterprise portals and dashboards – that are intuitive, useful, easy-to-use and visually appealing, is the bedrock of digital transformation initiatives and essential for successful business outcomes.

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    Content Design
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    Interaction Design
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    UI Design & Wireframes
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    Visual Design & Mockups
Behavioral Design

Design can be used to shape and influence human behavior. Rooted in observations and experiments from the fields of psychology, neuroscience, and behavioural economics, behavioral design aims to understand why people do what they do and uses those insights to design products that achieve predictable behavioural change.

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    Environment & Sustainability
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    Health & Wellbeing
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    Safety & Social Context
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    Crime Prevention
Technology Solutions & Software Development

To bring creative and innovative solutions into being, we use cutting-edge digital technologies to architect and develop all kinds of software-based applications, such as mobile apps, website and enterprise portals and dashboards. By employing agile methodologies and lean methods, we ensure software is relevant and delivered in a timely manner.

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    Solution Architecture
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    Software Development
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    QA & Testing
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    DevOps & Infrastructure

“Human-centered design is a philosophy, not a precise set of methods, but one that assumes that innovation should start by getting close to users and observing their activities.”

– DONALD NORMAN, CO-FOUNDER OF NIELSEN NORMAN GROUP

Our Service Areas

Startups & New Ventures

We provide advisory and planning services for local startups and early-stage companies using a human-centered approach that help them grow and scale. Using insights and learnings based on many years of experience, Cordoba has co-designed a startup and business accelerator program with VentureLab and SPRING which focuses on the unique challenges faced by local entrepreneurs in Pakistan.

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    Customer Identification & Research
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    Prototyping & MVP
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    Business & Financial Planning
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    Investment Readiness
Digital Transformation & Corporate Enterprises

Corporate enterprises need to radically rethink the way they engage with their customers in order to stay relevant and achieve growth. We help organizations transform themselves by enabling them to formulate a coherent digital strategy and roadmap, design innovative and easy-to-use products and services and adopt a customer-centric approach.

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    Digital Strategy & Roadmap
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    Products, Services & Operations
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    People, Engagement & Culture
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    Data, Analytics & Technology
Training & Professional Development

We help individuals and organizations develop a design-led culture of creative problem solving, collaboration and innovation. Our expert trainers assess your needs and offer tailored programs and courses that equip you with the required mindset and skills for a human-centered design approach towards business.

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    Coaching & Mentoring
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    Online Workshops & Seminars
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    Training Courses for Individuals
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    Corporate Training Programs for Teams
Social Innovation

Social innovation leads to systemic change which strengthens civil society. Using a human-centered approach, we work with nonprofit, private, and government organizations to come up with ideas and solutions that create social value and social change across sectors such as health, education, the community and the environment.

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    Education
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    Health & Wellbeing
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    Environment & Sustainability
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    Women Empowerment
Fintech

Fintech is a new sector that uses technology and innovation to create new services and models and disrupts traditional ways of providing financial services. Using human-centered design, we help startups and incumbents to create products and services that are innovative, simpler and easier to use.

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    Insurance
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    Banking Services
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    Personal Finance
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    Stock Trading
Dashboards & Data Visualization

Dashboards are a powerful way to visually provide data-based intelligence using data visualization techniques. Depending on the context of use, we use best practices to design dashboards that provide key insights, metrics, the ability to track KPIs, and serve the strategic, operational and analytical needs of your organization.

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    Dashboard Design
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    Data Visualization Techniques
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    Personalization & Customization

“User-centered design means understanding what your users need, how they think, and how they behave – and incorporating that understanding into every aspect of your process.”

– JESSE JAMES GARRETT, FOUNDER OF ADAPTIVE PATH

Learn About Our Work

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