Market Research Services

Consumer insights and retail intelligence

We help organizations gain competitive intelligence through analyzing retail landscape and deeper learning of consumer behavior.

Our Approach

What is Market Research?

Systematic knowledge gathering to help solve marketing challenges a business may face.

Market research can minimize your business investment risks, identify opportunities, unearth market threats, personify your consumers and strengthen your position against your competitors.

Market research services focuses on:

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    Data democratization
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    Impartial & unbiased conclusions
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    Active collaboration in every project

“Research means that you don’t know, but are willing to find out.”

– Charles F. Kettering

Our Service Capabilities

Neuromarketing

Businesses are more curious than before getting an understanding of consumers implicit reactions. Neuromarketing is an advanced way of getting insights into consumers’ emotional and motivational triggers through neurosciences. Neuromarketing is helpful in scenarios like:

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    Ad Efficiency Testing
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    Customer/User experience
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    Pricing/Packaging/Prototype
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    Levers of persuasion and much more
Consumer Insights

Understand what consumers think, what they do, what they use, what they prefer, what they buy, how they buy and why. With explicit research techniques we listen, explore and analyze consumer behavior in greater detail.

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    face-to-face & online surveys capability
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    Qualitative & Quantitative research
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    Integrated with retail data analytics
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    Cloud-based reporting
Surveys

Get quick opinion polls around acute business issues like consumer preferences, usage occasion, sentiments, ad resonance, etc. We can engage with the targeted audience quickly and effectively to gather their opinions.

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    Real-time reporting
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    Easy to execute & monitor
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    Geographically & Demographically focused
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    integrated with consumer insights & retail analytics
Retail Census

Explore, analyze and effectively reach key channels and areas. Cordoba can help in the optimization of your distribution strategies and identify high impact/high performing points of distribution.

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    Geospatial mapping
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    Multiple Industry application
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    Ready integration & cloud-based reporting
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    Full scan or targeted based on client needs
Retail Tracking

Tracking and evaluating the execution is always a challenge. While execution benchmarks are established in most companies, the lack of effective tracking and reporting usually leads to gap vs. benchmarks. Get real-time reporting to track execution of:

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    New launches
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    Visibility/Shelving compliance
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    Pricing/Assortment compliance
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    Distrbution/Out of stocks and more
Retail Audit

Measure the performance of your products in a highly competitive marketplace. Our cloud-based platforms enable data streams like census, retail tracker, consumer behavior, etc. readily integrated to generate powerful insights for businesses.

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    Augmented analytics
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    Continuous universe updates
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    Deeper time frequency/granularity of mbds
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    Ability to integrate with any 3rd party data stream

“The true sign of intelligence is not knowledge but imagination.”

– Albert Einstein

Our Service Areas

CPG

CPG industry is under a constant stress. With increasing cost pressures, evolving demographics and changing point of sales there is a need to monitor your brand’s heath, market share and distribution periodically. In order to keep ahead of the market CPG players need to monitor and evaluate:

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    Economic Situation and Forecast
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    Brand Health
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    Market Relevance
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    Competitive Activities
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    Emerging Trends
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    Threats & Opportunities
Retail

Despite increase in E-commerce, brick & mortar is still a bread & butter for the CPG industry. Especially in developing economies where retail structure is highly fragmented and complex there is a need to understand retail dynamics in a profound way:  

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    Retail Universe Size, mix and profile
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    Target Channels & Areas
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    Distribution & Execution Optimization
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    Store Observation & Mystery Shopping
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    Shopper Behaviour & Retailer Feedback
Geographic Information Systems

Geographic Information System help in the visualization of spatial patterns, trends of business data, and demographics with respect to locations on the map. It enables organizations to search through spatial data and analyze patterns. Additionally, our GIS solutions can be integrated with most of the existing enterprise systems such as ERP and Data warehouse etc.

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    Faster and accurate decision-making
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    Precise Area level demographics
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    Retail vs. Population density by area
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    Identify new area level opportunities
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    Integration of spatial data with any existing enterprise system
Business Intelligence

The amount of data an organization accumulates over time is enormous however, in most cases less than 50% of the data is actually being used. Lack of appropriate tools is one of the major reasons why this dark data exists. Hence an organization requires smart tools to drive meaningful insights and analytics from data.

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    Driving Insights from Sea of data
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    Understand what matters the most
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    Create an effective business strategy
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    Build & Protect your brand in a competitive environment
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    Seamless integration of external data with enterprise data streams

“Your most unhappy customers are your greatest source of learning.”

– Bill Gates

Learn About Our Work

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